Description
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult.
Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
Contents
Chapter 1: Introduction: Demographics in the Media, Business and Government
SECTION I: Basic Demographic Concepts, Definitions and Methods
Chapter 2: Basic Demographic Concepts
Chapter 3: Definitions in Demographic and Economic Data
Chapter 4: Demographic Measures and Methods
SECTION II: Sources of Demographic and Economic Data
Chapter 5: Federal Data Sources and Compilations
Chapter 6: State and Local Data Sources
SECTION III: Accurately and Effectively Using Demographic and Economic Data
Chapter 7: General Principles of Effective Communication of Demographic and Other Quantitative Data
Chapter 8: Principles of Data Use
SECTION IV: Examples of Data Use and Communication
Chapter 9: Examples of the Use and Misuse of Data
Chapter 10: Conclusions, Implications and the Need for Continuous Learning